Integrating AR into broader marketing strategies is more than just a trend—it’s redefining how consumers interact with brands from the comfort of their homes or in-store. I believe that by creating cohesive and immersive shopping experiences that blend digital elements with the physical world, we can significantly enhance how consumers perceive and engage with products.

One area I'm particularly passionate about is the concept of 'phygital' clothing. This approach involves adding a digital layer to physical outfits, creating an engaging value addition to real-world products. Imagine trying on a jacket in a store and seeing a digital overlay that shows you customisations or digital enhancements on your smartphone or AR glasses. This makes the shopping experience more interactive and allows consumers to see beyond the physical product and explore personalised digital possibilities.

Take a look at the projects below, where the integration into a retail marketing campaign is central to their design. ↓