Calvin Klein | This is Love campaign

For Calvin Klein's "This is Love" campaign, we developed a phygital fashion AR experience that complements their annual collection, celebrating themes of love, family, and community.

This experience is particularly unique as it allows users to directly engage with the campaign through a scannable QR tag on the outfit itself.

When you purchase a shirt from this collection via the CK website, you'll find a tag on the side featuring a QR code. Scanning this code with your smartphone opens an Instagram experience where the effect camera activates instantly. This enables users to enhance their look and share their message by augmenting their outfit right from their phone.