TOMMYXMIFFY | Miffy world

We created this WebAR experience on 8th wall together with the videOrbit team in collaboration with my friend Sem Verbraak.

Amsterdam, Milan, Dusseldorf, Online, December 2022

The larger scavenger hunt was designed by Holition.

Available anywhere Tommy x Miffy is online, Miffy World puts play into the hands of the global audience - making online shopping more playful and fun.

To excite the e-commerce shopper with an engaging mini-game ahead of access to the collection, users can access the Miffy World app and participate in the treasure hunt by finding Miffy and missing treasures through the online experience.