Meta | ADWEEK New York

Meta invited me to create an AR experience for their Reels supercharger event at ADWEEK New York 🟡🩵🟣💗🟢
At videOrbit Studio we created this effect emphasizing the importance of SOUND ON for Instagram reels!

The experience is loosely inspired by the vibrant color blending techniques of Felipe Pantone.

Not only was it great to see so many amazing artists and friends again, we also had the opportunity to get a deeper understanding of utilizing AR within Reels.

It was an absolute honor to work alongside @mattespray and @ffface.me for this activation! Thank you @alina_savu @tombrrrt @sophieye @lpgash and the meta team for making this happen! 💗