Burberry Winter | Daniel Lee Debut

I had the privilege of designing an AR experience that complements Burberry's innovative window displays and visual installations by Daniel Lee.

The AR experience, inspired by the collection's prominent rose motif, allows users to construct their own Burberry universe. Mimicking the in-store installations, users can interact with digital rose-shaped sculptures. They can pick their own color and place sculptures in custom compositions.

These flowers not only echo the collection's aesthetic but also bridge the gap between physical and digital realms, offering an engaging, share-able content.

It's an immersive experience that celebrates Daniel Lee’s inaugural collection in a bold, interactive manner.