Etnia Barcelona | Nature Warriors

For Etnia Barcelona's SS20 campaign, which draws inspiration from the natural world, we crafted an AR experience featuring a headpiece adorned with birds, flowers, and plants.
Working with 3D artist Lucas Guzman and Capitola, we focused on capturing the lively essence of a tropical environment.

The project involved hand-animating the birds and using the head rotations of users to trigger natural, organic movements. This approach was challenging but added a dynamic and interactive element to the experience. It transformed the digital accessory into something more than just visually appealing; it became an immersive experience that made wearers feel like they were part of a lively, breathing ecosystem.