Burberry x Minecraft | Apollo

For the Burberry x Minecraft collaboration, we crafted an AR effect that offers a dual experience. On the front, users can immerse themselves inside a digital balloon, capturing the essence of Burberry's adventurous spirit.

When they flip to the back camera, they get to build their own Minecraft world, integrating the iconic blocky aesthetics with Burberry's classic style. Working alongside Denis Rossiev, we merged fashion and gaming, creating an interactive journey that bridges two distinct universes.

Inspired by the fast-paced in-game adventure into the unknown, the Burberry x Minecraft capsule collection fuses in-game motifs with unmistakable Burberry icons