Stedelijk Museum | Nam June Paik

For the Stedelijk Museum Amsterdam's marketing campaign, we developed an AR headpiece that paid homage to Nam June Paik's pioneering work, particularly his iconic "TV Garden" from 1974-1977. This project was a collaboration between myself and UNI_VERSE Studio, designed for the exhibition ‘THE FUTURE IS NOW.’

Our goal was to merge Paik’s visionary concepts with contemporary technology, allowing visitors to interact with a digital rendition of "TV Garden" through the AR headpiece.

This approach celebrated Paik's artistic legacy and made his artwork accessible even beyond the museum. By integrating AR technology, we were able to extend the reach and impact of his work, offering an immersive experience that connected contemporary audiences with his innovative ideas in a modern context.