The way we interact with our favorite brands is gradually changing. Virtual try-on technology is setting new benchmarks for customer interaction and reshaping how consumers explore and purchase beauty products, whether online on social media or through physical interactive AR mirrors.

It’s definitely not perfect yet. At this moment, the accuracy largely depends on the lighting conditions of the user, which can affect how a specific color is perceived. This makes absolute accuracy virtually impossible. However, it is a wonderful tool to engage people with beauty and fashion brands in an innovative and engaging way.

Take a look at the projects below, where the virtual Try-On is central to their design. ↓